In January of 2004 ITF, originally fruit of an agreement between IT Holding and Roberto Martone chairman of Industrie Cosmetiche Riunite S.p.A. , became a subsidiary of the ICR Group. With the clear intent of significantly impacting the development and distribution of fragrances on the selective world market. Thanks to an effective merging of ICR’s production know-how with ITF’s distribution expertise, acquisition of ITF (acronym for Italian Fragrances) on the part of ICR also signaled a major increase in the group’s competitivity.